I'm the founder of Storista, the shoppable video platform built for Shopify fashion and beauty brands. I help merchants turn their TikToks, Reels, and UGC into on-site shopping experiences that actually drive revenue.
Before Storista, I spent years in full-stack development working across Django, React, and video infrastructure. I write about shoppable video strategy, Shopify growth, and the tools that help e-commerce brands sell more with short-form content.
Topics I cover
Articles by Irek
Feb 17, 2026
Best Video Marketing Software Platforms
Examples of The Best Video Marketing Platforms
Feb 13, 2026
UGC Shoppable Videos
UGC Shoppable Videos, also known as User-Generated Content Shoppable Videos, have revolutionized the way consumers interact with online content.
Feb 8, 2026
Why shoppable UGC is important for DTC brands
In today's digital age, direct-to-consumer (DTC) brands are revolutionizing the way products are sold. With the rise of social media and e-commerce platforms, these brands are able to bypass traditional distribution channels and connect directly with consumers.
Feb 8, 2026
Instafeed for Shopify
If you're looking for ways to enhance your Shopify store and make it more visually appealing, one tool you should consider is Instafeed.
Feb 7, 2026
How to create ambassador Instagram gallery
In today's digital age, social media platforms have become powerful tools for marketing and promotion.