I'm the founder of Storista, the shoppable video platform built for Shopify fashion and beauty brands. I help merchants turn their TikToks, Reels, and UGC into on-site shopping experiences that actually drive revenue.
Before Storista, I spent years in full-stack development working across Django, React, and video infrastructure. I write about shoppable video strategy, Shopify growth, and the tools that help e-commerce brands sell more with short-form content.
Topics I cover
Articles by Irek
Mar 16, 2026
Your shoppable videos are invisible to AI agents
AI agents are becoming shoppers. ChatGPT handles 50 million shopping queries a day. Google AI Mode has native checkout. Copilot lets people buy mid-conversation. Shopify just launched Agentic Storefronts, plugging a million-plus merchants into every major AI platform at once. Most shoppable video apps aren't ready for any of this.
Feb 17, 2026
Best Video Marketing Software Platforms
Examples of The Best Video Marketing Platforms
Feb 13, 2026
UGC Shoppable Videos
UGC Shoppable Videos, also known as User-Generated Content Shoppable Videos, have revolutionized the way consumers interact with online content.
Feb 8, 2026
Why shoppable UGC is important for DTC brands
In today's digital age, direct-to-consumer (DTC) brands are revolutionizing the way products are sold. With the rise of social media and e-commerce platforms, these brands are able to bypass traditional distribution channels and connect directly with consumers.
Feb 8, 2026
Instafeed for Shopify
If you're looking for ways to enhance your Shopify store and make it more visually appealing, one tool you should consider is Instafeed.