I'm the founder of Storista, the shoppable video platform built for Shopify fashion and beauty brands. I help merchants turn their TikToks, Reels, and UGC into on-site shopping experiences that actually drive revenue.
Before Storista, I spent years in full-stack development working across Django, React, and video infrastructure. I write about shoppable video strategy, Shopify growth, and the tools that help e-commerce brands sell more with short-form content.
Topics I cover
Articles by Irek
UGC video examples that convert
Real UGC video examples by format, what makes each one work, and how to recreate the style yourself.
The best Nano Banana prompts
What makes a good Nano Banana prompt, plus copy-and-paste examples for product photos and edits.
Best AI video generators in 2026
A 2026 comparison of the top AI video models, Seedance, Veo, Sora, Kling and Runway, on quality, price, and what each is actually good for.
Feb 17, 2026
Best Video Marketing Software Platforms
Examples of The Best Video Marketing Platforms
Feb 13, 2026
UGC Shoppable Videos
UGC Shoppable Videos, also known as User-Generated Content Shoppable Videos, have revolutionized the way consumers interact with online content.