I'm the founder of Storista, the shoppable video platform built for Shopify fashion and beauty brands. I help merchants turn their TikToks, Reels, and UGC into on-site shopping experiences that actually drive revenue.
Before Storista, I spent years in full-stack development working across Django, React, and video infrastructure. I write about shoppable video strategy, Shopify growth, and the tools that help e-commerce brands sell more with short-form content.
Topics I cover
Articles by Irek
What are UGC ads?
UGC ads are paid ads built to look like organic posts from real customers. Here's what they are, why they outperform polished creative, and how to make them.
UGC video examples that convert
Real UGC video examples by format, what makes each one work, and how to recreate the style yourself.
What is a UGC video?
A UGC video is content that looks like a real customer made it, not a brand. Here's what the term means, why it works, and how to make one.
The best AI UGC tools in 2026
A practical look at the AI UGC tools worth trying in 2026, what each one is good at, and how to pick the right one for ecommerce.
The best Nano Banana prompts
What makes a good Nano Banana prompt, plus copy-and-paste examples for product photos and edits.