A better alternative to Videowise
Last updated: July 2025
TL;DR: Storista offers flat monthly pricing, unlimited video views, and Built for Shopify certification — without the impression-based charges or browser compatibility issues of Videowise.
Looking for a Videowise alternative with simpler pricing and no hidden fees? Storista is a shoppable video app for Shopify that helps brands turn TikToks, Reels, and UGC into revenue — without the complexity or unpredictable costs.
Pricing: Flat Fees vs Impression-Based Charges
One of the biggest differences between Storista and Videowise is the pricing model. Videowise charges a monthly subscription fee plus additional impression-based charges — meaning your costs go up as your traffic grows, even if visitors don't click on a video.
Storista uses simple flat monthly pricing. No per-impression fees, no overage charges. This makes it easy to budget and keeps your costs predictable year-round, whether it's a quiet month or peak season.
Video Compatibility: H264 vs HEVC
Videowise claims to use AI to optimize videos and reduce file sizes by up to 97%. In practice, this is achieved using the HEVC (H.265) video codec, which has limited browser support and a complicated patent licensing situation.
Storista uses the proven H264 codec, which has 100% support across all modern browsers with no licensing issues. Your shoppable videos will play reliably for every visitor, on every device.
Built for Shopify Certification
Storista holds the "Built for Shopify" badge — the highest level of quality recognition an app can achieve in the Shopify ecosystem. This means Storista has met Shopify's strictest standards for performance, design, and merchant experience. Videowise does not have this certification.
Why Brands Choose Storista Over Videowise
For brands looking to implement effective shoppable video on their Shopify store, Storista stands out with its ease of use, intuitive interface, and transparent pricing. It's a great fit for fashion, beauty, and lifestyle brands that want to get started quickly without overpaying for features they don't need.
| Feature | Storista | Videowise |
|---|---|---|
| Built for Shopify | ||
| Adaptive Bitrate Streaming | Only for long-form videos | |
| Import | Instagram Reels, TikTok, YouTube Shorts | Instagram Reels, TikTok, Youtube Shorts |
| Free plan | Unavailable for web | |
| Cost | From $16 per month | From $19 per month with extra charges |
| Video views | Unlimited | Based on plan with extra charges |
| Templates | No, you need to adjust style for every widget | |
| Custom time frame for clips | ||
| Shared player style | No, you need adjust style for every widget |
See why customers
love using Storista
So happy about this app and cannot wait to utilise all the functionalities.
Berry Red London
Great app for displaying UGC widgets on the website. Lots of control as to what exactly and where you want to display UGC content.
Bed|Stu
The app is amazing and has helped convert so many of our customers!
Organic Events Supply
Storista has been a huge help for our store. It's easy to use, integrates smoothly with Shopify, and really helps showcase our products in a way that builds trust and increases engagement.
Visioneer
This app is a game changer. Being able to showcase our products in videos in such an easy way is a great feature and I totally recommend it. The app itself is very easy to use. And being able to tag the products on the video, so that they become shoppable is great.
Homo Naturals
I started my business as an Instagram shop so I rely on stories heavily to sell my products. After trying several apps on for Insta integrations I am now rooting for this app to become the best on Shopify!
Betterburnt
Frequently Asked Questions
Is Storista cheaper than Videowise?
Does Videowise charge per impression?
Can I switch from Videowise to Storista?
What does "Built for Shopify" mean?
Will shoppable videos slow down my store?
Disclaimer: All information regarding the Videowise service has been taken from the web pages https://videowise.com, https://videowise.com/pricing and https://apps.shopify.com/video-shopping, https://videowise.com/compare/videowise-vs-tolstoy as of July 28, 2025. This comparison is based on publicly available data and aims to provide an accurate and fair evaluation of the services offered. If any information has changed since this date, it may not be reflected in this comparison.