A better alternative to WhatMore

Last updated: February 2026

TL;DR: WhatMore charges per video click — $29/month gets you only 3,000 clicks. Storista starts at $16/month with flat pricing, unlimited views, unlimited clicks, and Built for Shopify certification.

Looking for a WhatMore alternative with simpler, more predictable pricing? Storista is a shoppable video app for Shopify that helps brands turn TikToks, Reels, and UGC into sales — without worrying about click limits or overage fees.

Pricing: Flat Monthly Fee vs Pay-Per-Click

The key difference between Storista and WhatMore is the pricing model. WhatMore uses a pay-per-click system — their free plan allows just 500 clicks per month, the Starter plan costs $29/month for 3,000 clicks, and the Growth plan jumps to $79/month for 15,000 clicks. If your videos perform well and drive engagement, your costs go up.

Storista uses flat monthly pricing starting at $16/month with unlimited video views and unlimited clicks. No per-click fees, no caps, no surprises. Your bill stays the same whether your videos get 100 clicks or 100,000.

Built for Shopify Certification

Storista holds the "Built for Shopify" badge — Shopify's highest quality standard for apps. This means Storista meets strict requirements for performance, design, security, and merchant experience. WhatMore does not have this certification.

More Integrations at a Lower Price

Beyond core shoppable video features, Storista offers TikTok Shop integration and Shop app integration — giving your brand additional sales channels. Combined with adaptive bitrate streaming for smooth video playback and shared player styles (so you don't have to configure each widget individually), Storista provides a more complete solution at a fraction of WhatMore's cost.

Global Focus vs India-Centric

WhatMore is a popular choice in the Indian market, with roughly 70% of its install base in India. Storista serves brands globally, with a particular focus on fashion, beauty, and lifestyle brands across all regions. If you're selling internationally or targeting Western markets, Storista's global infrastructure and support may be a better fit.

FeatureStoristaWhatMore
Built for Shopify
Adaptive Bitrate Streaming
ImportInstagram Reels, TikTok, YouTube ShortsInstagram Reels, TikTok, YouTube Shorts
Free plan500 clicks/month
CostFrom $16 per monthFrom $29 per month
Video viewsUnlimitedBased on clicks per plan
Click limitsUnlimited500 – 40,000 based on plan
Templates
Shared player style
TikTok Shop integration
Shop app integration

See why customers love using Storista

So happy about this app and cannot wait to utilise all the functionalities.

Berry Red London

Great app for displaying UGC widgets on the website. Lots of control as to what exactly and where you want to display UGC content.

Bed|Stu

The app is amazing and has helped convert so many of our customers!

Organic Events Supply

Storista has been a huge help for our store. It's easy to use, integrates smoothly with Shopify, and really helps showcase our products in a way that builds trust and increases engagement.

Visioneer

This app is a game changer. Being able to showcase our products in videos in such an easy way is a great feature and I totally recommend it. The app itself is very easy to use. And being able to tag the products on the video, so that they become shoppable is great.

Homo Naturals

I started my business as an Instagram shop so I rely on stories heavily to sell my products. After trying several apps on for Insta integrations I am now rooting for this app to become the best on Shopify!

Betterburnt

Frequently Asked Questions

Is Storista cheaper than WhatMore?
Yes. Storista starts at $16/month with unlimited views and clicks. WhatMore starts at $29/month and limits you to 3,000 clicks — after that you need to upgrade or pay more.
Does WhatMore charge per click?
Yes. WhatMore uses a pay-per-click pricing model. Each plan includes a set number of video clicks per month (500 on free, 3,000 on Starter, 15,000 on Growth, 40,000 on Scale). Storista has no click limits on any plan.
Can I switch from WhatMore to Storista?
Yes. Install Storista from the Shopify App Store and import your videos from Instagram, TikTok, and YouTube Shorts. Most merchants are up and running within minutes.
Does Storista support TikTok Shop?
Yes. Storista offers TikTok Shop integration and Shop app integration, which are not available with WhatMore.
Does WhatMore have Built for Shopify certification?
No. Storista has earned the Built for Shopify badge — Shopify's highest quality standard for apps. WhatMore does not have this certification.

Disclaimer: All information regarding the WhatMore service has been taken from the web pages https://www.whatmore.ai, https://www.whatmore.ai/pricing and https://apps.shopify.com/whatmore-live as of February 2026. This comparison is based on publicly available data and aims to provide an accurate and fair evaluation of the services offered. If any information has changed since this date, it may not be reflected in this comparison.