A new Analytics page that shows what video earns you

The Analytics page has been rebuilt around one question: is video making you money?

• Video watchers vs. everyone else. Compare conversion rate, revenue per visitor and average order value for shoppers who watched your videos against your store as a whole.
• Attribution window. Count purchases made 1, 7 or 30 days after watching. Use 30 days for the big picture, 1 day for this week's results.
• Shopper funnel. See how many visitors loaded a widget, actually saw a video, watched, added to cart and bought — so you can spot where shoppers drop off.
• Add-to-cart tracking. Add-to-carts from your videos are now counted and shown as a rate of shoppers who saw your content.
• Device split, watch time and playback surface. Compare mobile and desktop, and in-page playback against the fullscreen player.
• Top videos. Find the videos that drive the most engagement and add-to-carts.

Charts show a clear "No data for this date range" message instead of empty axes, and days that are still collecting purchases are drawn dashed so recent days don't look like a drop. Some reports depend on your plan.