10 Best Shoppable Video Apps for Shopify Stores 2026

Your TikToks and Reels are already doing the work of showing off your products. The question is whether that content stops performing once someone leaves the app—or whether it keeps selling on your own site.

Shoppable video apps bring that social content onto your Shopify store and make it buyable on the spot. This guide covers the top ten options for 2026, what features actually matter, and how to pick the right app for your store.

10 Best Shoppable Video Apps for Shopify

A shoppable video app embeds video content on your Shopify store with clickable product tags. Customers tap a product in the video, see its details, and add it to cart without navigating away. The best apps in this category pull in TikToks and Reels automatically, offer multiple widget styles, and track the full path from view to sale.

Here's a look at the top options available right now.

Storista

Storista focuses on turning your existing social content into on-site sales tools. The app auto-syncs TikToks and Instagram Reels, then lets you tag products so customers can buy directly from the video player.

The design side is where Storista stands out. Widgets automatically match your theme's colors and fonts, so video sections look native rather than bolted on. Lazy loading keeps your PageSpeed scores healthy while videos play.

• Pricing: Free plan available, paid plans from $16/month

• Best for: Merchants repurposing TikTok and Instagram content

Tolstoy

Tolstoy creates interactive video experiences where viewers make choices that guide them through personalized content paths. Think of it as branching storytelling for product discovery.

The platform uses AI to tailor recommendations based on how customers interact with each video. Brands selling complex products or running educational campaigns often find this approach effective for guiding purchase decisions.

• Pricing: Custom enterprise pricing

• Best for: Guided selling and personalized product discovery

Videowise

Videowise handles video hosting internally rather than relying on YouTube or Vimeo. This gives you more control over delivery speed and analytics depth.

The analytics dashboard tracks revenue attribution in detail, showing which specific videos drive sales. The pricing reflects an enterprise focus, so Videowise typically makes sense for larger operations.

• Pricing: Custom pricing for high-volume stores

• Best for: Shopify Plus merchants scaling video commerce

ReelUp

ReelUp offers a straightforward entry point for stores new to shoppable video. Setup takes minutes, and you can pull in TikToks and Instagram videos to display as social proof without much configuration.

The feature set is more limited than premium options. However, that simplicity is the point—you get UGC display without wrestling with advanced analytics or interactive features.

• Pricing: Free plan available

• Best for: Beginners adding social proof to their store

Whatmore

Whatmore recreates the Instagram Stories experience on your Shopify store. The app syncs with your social feeds automatically, keeping on-site content fresh without manual uploads.

Story-style widgets feel familiar to customers who spend time on social platforms. You can also add polls and other interactive elements to boost engagement beyond passive viewing.

• Pricing: Subscription-based tiers

• Best for: Brands with active Instagram and TikTok feeds

Quinn

Quinn focuses on one-to-one video commerce, meaning live video consultations between your team and individual customers. This is personal shopping translated to the digital space.

The approach works well for high-consideration purchases. Jewelry stores, luxury brands, and custom product sellers often benefit from the consultative format.

• Pricing: Custom pricing

• Best for: High-touch retail and consultative selling

Gander

Gander specializes in product page video with a unique angle for retailers working with multiple suppliers. The platform helps you collect and manage product videos from vendors, then display them on relevant product pages.

For stores with large catalogs, Gander solves a real pain point. Instead of creating all your own video content, you can leverage what suppliers already have.

• Pricing: Subscription-based

• Best for: Retailers managing supplier video content

Vimotia by Hextom

Vimotia comes from Hextom, a well-known Shopify app developer. The app offers galleries, story bubbles, and carousels that you can test across different pages.

If you're already using other Hextom apps, the integration is seamless. A free plan lets you experiment before committing to paid features.

• Pricing: Free plan available

• Best for: Merchants wanting widget variety

GhostRetail

GhostRetail is built for live shopping events where a host presents products to an audience in real time. After the broadcast ends, the recording becomes a shoppable video that continues driving sales.

Live shopping works best for brands with an audience large enough to show up for scheduled events. The format creates urgency and allows real-time Q&A.

• Pricing: Enterprise-level

• Best for: Brands hosting live shopping broadcasts

LyveCommerce

LyveCommerce also focuses on live selling, but with an emphasis on multi-platform streaming. You can broadcast simultaneously to your Shopify store, Facebook, and other channels from a single session.

Multi-platform streaming maximizes reach for each live event. The tradeoff is added complexity since you're managing a broadcast rather than simply embedding a video.

• Pricing: Subscription-based

• Best for: Multi-channel live selling

Quick Comparison of Shoppable Video Apps for Shopify

Key Features to Look for in a Shoppable Video App

Not all shoppable video apps work the same way. The features that matter depend on your content type and technical setup. Here's what to evaluate when comparing options.

• Product tagging and inline add-to-cart: Clickable hotspots on products let customers add items to cart without leaving the video. This removes steps from the purchase path.

• TikTok and Instagram import: Auto-sync capabilities pull your latest social content into your store automatically. Manual uploads work, but automation saves time as your content library grows.

• Widget types and placement: Look for variety in formats like carousels, grids, stories, and pop-ups. Flexibility to place widgets on homepages, product pages, and collection pages matters too.

• Design customization: Video players can look out of place if they don't match your brand. Theme matching, color controls, and custom CSS options help maintain visual consistency.

• Analytics and revenue tracking: View counts tell you what gets watched. Conversion tracking tells you what sells. The difference matters when you're measuring return on investment.

• Site speed optimization: Poorly built video apps can hurt your PageSpeed scores. Lazy loading and optimized delivery protect both SEO and user experience.

• Shopify app block support: Apps with the "Built for Shopify" badge integrate through your theme editor without code. Updates won't break your setup.

Why Shoppable Video Increases Sales on Shopify Stores

Video has always been engaging, but shoppable video turns that engagement into action. The key difference is eliminating steps between "I want that" and "I bought that."

When a customer watches a video and sees something they like, a traditional setup requires them to pause, navigate to a product page, find the right variant, and then add to cart. Shoppable video compresses that entire sequence into a single tap.

Beyond convenience, video builds confidence in ways static images cannot. Customers see products in motion, understand scale and texture, and watch real people using what you sell. UGC and influencer content adds social proof that polished brand photography often lacks.

Who Benefits Most from Shoppable Video Apps

Shoppable video works across product categories, though certain store types see stronger results.

DTC brands with active social accounts get immediate value. You're already creating TikToks and Reels, so putting that content to work on your store is a natural extension. Fashion and beauty stores benefit from the visual nature of video, where seeing a product in motion answers questions that photos leave open.

Stores relying on UGC and influencer partnerships can centralize that content and make it shoppable in one place. Meanwhile, Shopify Plus merchants scaling their video strategy often need the advanced analytics and performance features that premium apps provide.

How to Choose the Right Shoppable Video App

Start by matching the app to your content type. If you're repurposing TikToks and Reels, prioritize auto-import features. If you're planning live events, look at broadcast-focused platforms instead.

Next, consider your technical comfort level. App block support means drag-and-drop installation through your theme editor. Custom CSS options give you more control but require some familiarity with code.

Evaluate pricing against your expected usage. Some apps charge by video views, others by features or store size. A free trial or free plan lets you test before committing, so take advantage of that option.

Finally, check recent Shopify App Store reviews. Reviews reveal real-world issues with reliability, support responsiveness, and feature gaps that marketing pages won't mention.

Start Selling With Shoppable Video on Shopify

Adding shoppable video closes the gap between content and commerce. You're not just entertaining visitors—you're giving them a direct path to purchase while they're most engaged.

The apps listed here cover different use cases, from simple UGC display to complex live shopping events. For most Shopify merchants starting out, an app that imports existing social content and makes it shoppable with minimal setup offers the fastest path to results.

FAQs About Shoppable Video Apps for Shopify

What is a shoppable video streaming app?

A shoppable video streaming app embeds video content on your store with clickable product tags. Customers view product details and add items to cart directly from the video player, without navigating to separate product pages.

Will a shoppable video app slow down my Shopify store?

Well-built apps use lazy loading and optimized video delivery to minimize performance impact. Look for apps that mention PageSpeed optimization or provide verification of speed performance.

Can I import TikTok and Instagram Reels automatically?

Many apps offer auto-sync features that connect to your social accounts and pull new content automatically. The specific platforms supported vary by app, so check feature lists before installing.

Do shoppable video apps work with all Shopify themes?

Apps with Shopify app block support integrate smoothly with Online Store 2.0 themes. Older vintage themes may require manual installation or custom code edits.

How much do shoppable video apps typically cost?

Pricing ranges from free starter plans to enterprise tiers at several hundred dollars monthly. Most mid-tier options fall between $15 and $50 per month, with pricing based on features, video limits, or store traffic.