Built for Shopify

Shoppable Video for Shopify

Add TikToks, Reels, and UGC to your Shopify store as shoppable video widgets. Tag products, let customers buy directly from video, and track every sale.

4.9 / 5 stars
Add to Shopify — freeSee a live demo
BED|STU
Brown Sugar Babe
Hirestreet
Talentless
Mars The Label
OhHello Clothing
Ever Pretty
BED|STU
Brown Sugar Babe
Hirestreet
Talentless
Mars The Label
OhHello Clothing
Ever Pretty

What are shoppable videos?

Shoppable videos are interactive video content with clickable product tags. A viewer watches a product demo, taps the tagged item, and adds it to their cart without leaving the video. No navigating to a product page, no searching, no extra steps.

For Shopify store owners, shoppable video connects two things that are usually separate: the content that gets people interested (TikToks, Reels, UGC) and the store where they can actually buy. Instead of hoping someone sees your video on Instagram and then finds your site, you put that same video on your store and make it directly purchasable.

The result is a shorter path from discovery to purchase. Fewer steps means less friction, and less friction typically means higher conversion rates and lower bounce.

How to add shoppable videos to your Shopify store

1

Import your videos

Pull in content from Instagram Reels, TikTok, YouTube Shorts, or upload your own files. Your full video library in one place.

2

Tag products

Tag products directly on each video with inline add-to-cart. Pick a widget style and drop it on any page using Shopify's theme editor.

3

Sell from video

Customers watch, tap, and buy without leaving the video. Track views, clicks, carts, and sales from your analytics dashboard.

Carousels, stories, grids,
Drop ’em anywhere

Drop theme-friendly app blocks anywhere. Your content does the selling.

Carousel

Show more videos, drive more clicks

Line up your best clips side-by-side to keep thumbs moving—ideal for PDPs and collections where shoppers compare fast.

Where to place shoppable videos on your store

Product pages

Highest conversion impact. Place a shoppable video in the media gallery or below the product description. Customers see the product in action and add to cart from the same spot.

Homepage

Best for brand discovery. A carousel or stories widget on your homepage gives first-time visitors an immediate feel for your products and brand.

Collection pages

Underused but effective. A video carousel showing products from a collection can push visitors deeper into individual product pages.

Blog & landing pages

Embed shoppable videos inside content pages so readers can buy the products you're writing about without navigating away.

Shoppable video apps for Shopify

How the top Shopify shoppable video apps compare on pricing, features, and compatibility.

FeatureStoristaRecommendedVideowiseTolstoyReelUpQuinn
PricingFrom $16/moFrom $19/mo + impression feesFrom $19/mo + impression feesFrom $10/mo + impression feesFrom $35/mo + impression fees
Free planShop app onlyShop app only
Impression feesNoneYesYesYesYes
Video sourcesTikTok, Instagram, UploadTikTok, Instagram, YouTube, UploadTikTok, Instagram, YouTube, Upload, AITikTok, Instagram, UploadTikTok, Instagram, Upload
Widget typesCarousel, Stories, Grid, Spotlight, Pop-upCarousel, Stories, Grid, FloatingCarousel, Stories, Hero, TileCarousel, StoriesCarousel, Stories, Grid
AnalyticsFull funnel (views → sales)Full funnelViews & revenueBasic (views, clicks)Views & revenue
Built for Shopify
Video codecH264 (100% browsers)HEVC + H264H264H264H264

Information gathered from public app listings and documentation. Last updated March 2026.

Tough Trucks for Kids: Big lift, zero overages

After switching from Tolstoy to Storista, they installed in ~30 minutes, avoided surprise traffic fees, and saw revenue from video jump fast.

128×

128× increase in revenue from video within the first week.

$950+

Saved $950+ switching from an expensive solution to Storista.

ToughTrucks - Kids riding toy trucks

ToughTrucks

Toys & Kids

Still on the fence? Here's some five-star feedback

★★★★★

This app was already amazing when I installed it, but when I asked for a specific feature, Irek actually built the feature for everyone to enjoy. My customers love the videos on the product pages and this will absolutely increase my sales.

Meid in the City

★★★★★

I think it's the best app in this category. It lets you import post links directly, making it easy to build a custom feed. Irek's support was great—easy to install and up and running in minutes.

THREADCURRY

★★★★★

We've been using this app for some time and the customer support is really supportive. When we need something, they immediately create a solution for it. Analytics part is also really usefull for us. Thanks!

Normod

★★★★★

Great app for displaying UGC widgets on the website. Lots of control as to what exactly and where you want to display UGC content. Irek from support is very responsive and helpful if you need help with the setup or customization.

Bed|Stü

ShopifySee all Shopify reviews

Add shoppable videos to your Shopify store today

Install Storista from the Shopify App Store and start selling from video in minutes. Free plan available, no credit card required.

Add to Shopify — freeBook a demo

Frequently asked questions

What are shoppable videos?
Shoppable videos are interactive videos with clickable product tags embedded directly in the content. Viewers can tap a product while watching and add it to their cart without leaving the video or navigating to a separate product page.
How do I add shoppable videos to my Shopify store?
Install a shoppable video app like Storista from the Shopify App Store. Import videos from Instagram, TikTok, or YouTube, tag your products, choose a widget layout, and add it to any page using Shopify's theme editor. No coding required.
Do shoppable videos slow down my Shopify store?
Not if the app handles video properly. Storista uses adaptive bitrate streaming and lazy loading, so videos only load when visible on screen. Your page speed stays fast.
Can I import videos from TikTok and Instagram?
Yes. Most shoppable video apps support importing from TikTok, Instagram Reels, and YouTube Shorts. Storista lets you import from all three platforms or upload your own video files directly.
What's the difference between Storista and Videowise?
Videowise charges impression-based fees on top of the monthly subscription, meaning costs grow with traffic. Storista uses flat monthly pricing with unlimited video views. Storista also holds the Built for Shopify badge and uses H264 video for 100% browser compatibility.
Where should I place shoppable videos on my store?
Product pages have the highest conversion impact since that's where buying decisions happen. Homepage placements work well for brand discovery. Collection pages help with browsing. Most apps let you add widgets to any page through Shopify's theme editor.
How much do shoppable video apps cost?
Pricing varies. Some apps charge per impression or per view on top of a monthly fee. Storista starts at $16/month with flat pricing and unlimited views. Most apps offer a free plan or trial to get started.
Can shoppable videos help with conversion rates?
Yes. Shoppable video reduces the steps between discovery and purchase. Instead of watching a video, navigating to the product page, and then adding to cart, customers can buy directly from the video. This shorter path typically improves conversion rates.