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How Storista sales attribution works, and why it may differ from Shopify Analytics

How Storista credits a sale to a video, the attribution window used, and why the number won't exactly match Shopify's own reporting.

Written by Irek Khasianov

How do you calculate the sales from Storista?

Storista uses a 7-day attribution window to track sales generated through our widgets.

How Sales Attribution Works

A sale is credited to Storista in this scenario:

  1. The visitor sees Storista widget and clicks on the video

  2. Inside the video player, he adds a product to the cart

  3. He made a purchase of this product within the attribution window.

We don't credit sales to us if a customer watches a video and doesn't add it to their cart from our widget.

How to track sales from Storista

You can use the Analytics page and check the "Direct sales" metric.

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