As an e-commerce site owner, it's important to avoid making common mistakes that could cost you traffic and conversions. In this blog post, we'll discuss three of the top mistakes made with Instagram widgets, and how you can avoid them.
Adding link from widget to Instagram
One of the most common mistakes we see e-commerce site owners make is adding a link from their widget to Instagram. This might seem like a good idea at first, since it allows you to redirect traffic from your site to your Instagram account. However, this can hurt your chances of converting traffic into customers.
The reason for this is that people who are clicking on the link to your Instagram account are likely not in the purchase mindset. They're probably just curious about your brand and want to see more of your content. If they're taken to your Instagram account, they're likely to get distracted by the photos and videos there, and they may never come back to your site.
It's much better to keep users on your site, where they can learn more about your products and make a purchase. If you absolutely must add a link to your Instagram account, make sure it's in a place where it won't distract users from the task at hand, such as in the footer of your site.
Using slow and poorly developed widgets
One of the most common mistakes is using slow and poorly developed widgets.
When a widget is slow, it can take a long time for the Instagram feed to load, which can frustrate visitors and cause them to leave the site. And if a widget is poorly developed, it can cause errors that prevent the Instagram feed from loading properly.
To avoid these problems, it's important to use a well-developed and well-optimized widget. A good widget will load quickly and without any errors.
There are a few things to look for when choosing a widget, such as:
- Speed: The widget should load quickly, without any delays.
- Compatibility: The widget should be compatible with all major browsers and devices.
- Functionality: The widget should offer all the features you need, such as the ability to display multiple feeds, hashtag feeds, and user profiles.
- Support: The widget should be backed by a team of dedicated support staff who can help if you run into any problems.
Not using CDN for performance
One of the most common mistakes made by e-commerce site owners is not using a content delivery network (CDN) to improve performance. A CDN can dramatically improve the speed and reliability of your site, and is an essential tool for any site that relies on traffic from around the world.
Without a CDN, your site is subject to the vagaries of the internet, which can be slow and unreliable. A CDN ensures that your site is always available and always fast, no matter where your visitors are coming from.
If you're not using a CDN, you're missing out on a vital tool for improving the performance of your site.