Instagram Reels are a new way to create and discover short, fun videos on Instagram. And if you're running an e-commerce business, you should definitely be using them to promote your products and drive traffic to your Shopify store.

Luckily, it's easy to add an Instagram Reels widget to your Shopify home page using the Storista app. In this blog post, we'll show you how to do it, and give you some tips on how to get the most out of your Reels.

Why Reels are important for e-commerce

As Instagram's newest feature, Reels has been getting a lot of attention from brands and influencers alike. And for good reason! Reels is a great way to show off your products in an engaging and creative way.

Not only that, but Reels is also a great way to drive traffic to your website or e-commerce store. In fact, Instagram is now starting to prioritize Reels in the explore tab, which means that your Reels can be seen by even more people.

So, if you're not using Reels yet, now is the time to start. And if you're selling products on Shopify, you're in luck, because there's a great app that can help you integrate Instagram Reels into your Shopify store.

How to add Instagram Reels widget to Shopify home page

Adding an Instagram Reels widget to your Shopify home page is simple and only takes a few minutes. With the Storista app, you can quickly and easily add an Instagram Reels widget to any page on your Shopify store.

Once you've installed the Storista app, you'll need to connect your Instagram account. Then, create widget and select Instagram Reels type. Once Storista fetches your Reels, change widget style to match the look'n'feel with your store.

Finally, copy the widget ID and paste it into the Storista app block in the Shopify Theme Editor where you want the widget to appear.

That's it! Your Instagram Reels will now be integrated into your Shopify store!